Consulting
Calibre Communications and Consulting provides branding and corporate identity campaigns, market intelligence, prospect identification and contact campaigns for Research- and Technology-based Organizations (RTOs).
Market intelligence, marketing strategies, and integrated campaign project design and management
Calibre Communications and Consulting has developed innovation strategies based upon creative and rigorous market and opportunity analyses, with translation of strategy into effective integrated marketing campaigns that result in winning concepts/ products. For example, two campaigns recently developed by Calibre Communications on behalf of major R&D organizations realized over $3M in research contracts each within a 12-18 months timeframe.
Market and technology value assessments and, prospect identification
Among other studies, Calibre Communications and Consulting has undertaken market research projects for clients that have helped shape investment strategy and successful business development activities.
For example, Calibre studies have focused on:
- Expectations and preferences of R&D clients and how their decision to innovate is taken and influenced;
- Consumer reactions to food, health, and convenience innovations and the perceptions of risk and benefit that determine technology uptake;
- Markets and prospects for manufacturing technologies, qualified by alignment with corporate strategy and the prospect’s innovation culture;
- Assessment of technology and R&D opportunities by region, market size, barriers and opportunities to entry, and alignment with corporate strategy.
Studies may be undertaken independently and as a standalone activity. They may also be undertaken as part of a program of staff workshops aimed at encouraging a more entrepreneurial culture within your organization.
Stakeholder analyses and stakeholder-driven business planning
Calibre Communications and Consulting has facilitated interaction with representatives of critical stakeholder segments for both R&D organizations and start-ups, helping clients identify and address the key stakeholder concerns essential to organization growth and profitability. Applying the results of these analyses, Calibre has assisted in the development of integrated action plans for a range of functional groups, including business development, R&D, communications, education and training, among others.
Innovation investment challenge workshops
Using selection criteria based upon your own distinctive innovation culture, we can help you determine the best innovation investment for your organization. These highly interactive workshops have helped commercial and public sector organizations identify the skills and other resources needed to deliver profitable, sustainable innovation.
Too often, organizations fail to meet their goals, not because of a lack of ideas or skills, but because of a lack of ownership and a willingness to take responsibility and demonstrate initiative. Using innovation audits and group goal setting, we can help you remove barriers to making the best use of the skills, behaviors, culture, and resources in your organization and across all critical functional groups to achieve your innovation goals.
Calibre Communications and Consulting has been project manager for large scale fore sighting exercises, leveraging the experience and creativity of industry focus groups. Building on these outcomes, Calibre validated the results via intensive consumer research, in one instance via a survey that achieved an astonishing 50% response rate. This study provided invaluable information regarding what innovations consumers wanted and would pay for (and how much), and which innovations they did not want. Download the project report free of charge above.
Branding and corporate identity campaigns
Calibre Communications has provided the underpinning research, stakeholder consultation, strategies and creative design for corporate identity campaigns for a range of RTOs, including CSIRO, technology-based start-ups, and Centres of Excellence.
Corporate communications campaigns may involve a range of services including:
- Competitor analyses
- Stakeholder value propositions
- Unique positioning strategies
- Integrated corporate identity promotional collateral development
- Logo and branding elements
- Corporate identity launches
- Values and objectives driven job tools, templates, and staff intranets
Calibre Communications has helped clients develop effective corporate policies and manuals, with supporting job tools and templates, in both print and online form including:
- Corporate communications policies
- HR reward and remuneration policies
- Business development project selection and management
With the insightful integration of policies and interactive staff functionality, you can turn your staff intranet into a toolkit for more effective job performance, while at the same time ensuring the development of a corporate culture that is proud to deliver excellence.
The most effective marketing campaigns today build on the permission of prospects and clients to provide information on offers tailored to the recipients’ needs. Most cost-effectively, this information is provided electronically, but spam and privacy restrictions need careful attention. Calibre Communications is experienced in developing electronic communication mechanisms that achieve results, and best of all, that encourage your prospects to spread the message for you, growing your client and prospect base organically and at no additional cost to you!
Calibre Communications and Consulting has helped knowledge organizations,
SMEs, and start-ups develop winning grant proposals that meet the
objectives, not only of the applicant, but also of the grant providers.
