Targeted marketing and innovation support
for knowledge organizations
Welcome to Targeted marketing and innovation support: for knowledge organizations. As an innovation professional, you have received this quarterly newsletter because you have either participated in a Calibre activity or you have requested information from us or from one of our associates on marketing and innovation support. Subscribers get discounts to Calibre events and regular free work tools. If you do not wish to receive our innovation alerts, please unsubscribe below. Feel free to pass on the newsletter to colleagues, but note they must email us at calibre.consulting@bigpond.com if they wish to receive alerts from us on a regular basis.
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Calibre targets: Intranet-based job tools and policies |
We are usually good at strategy in Knowledge organizations. Action plans with Key Performance Indicators (KPIs) let staff know what is expected of them. We hire intelligent, creative, highly educated staff. But do we spend enough time providing job tools that will help our staff deliver on expectations? If we do provide a staff job toolkit, does it offer job tools that are clear, relevant, accessible, consistent, and aligned with our strategy?
Auditing good business and professional practices in order to develop or acquire job tools is no simple task. Potential job tools need to be assessed on several levels: for user comprehension and satisfaction, for impediments to application, as well as for ROI and potential impact on the business. But the customized job toolkits that result from such reviews can have enormous positive impact on the business and provide real competitive advantages.
For example, consider the potential effect on your staff performance of an intranet that centralizes clear, well-indexed plain-English policies in key areas like project management, HR, OH&S, lab practices, publication and IP policies, financial, facilities and resource management.
Some effective job tools you may wish to consider include a facility that encourages staff to recognize their colleagues and rewards both the nominee and the nominator for collegial behavior, enhancing teamwork and staff motivation.
A business ‘knowledge center’ that provides links to client profiles; market insights; customizable promotional collateral; and clear, simplified templates for reports and agreements may help your staff interact better and more consistently with prospective customers.
Calibre Communications offers workshops, coaching, and step-by-step guides to help you develop your own customized staff job tools and deliver them via your intranet.
Events and announcements: Visit us at www.calibrecommunications.biz for announcements of marketing clinics, master classes and workshops near you. Or email us for information about your own in-house workshop.Our exciting and popular new workshops include:
- S2B practitioner marketing clinics (2 days);
- Positioning for sustainability & thought leadership;
- Effective marketing communications from prospect to client; and
- Website & intranet design and project management.
Sharp sites: Free newsletters and useful sites we recommend include:
(Please share your own helpful website nominations and send us a short review to calibre.consulting@bigpond.com !)
Future issues: Look out for the following future issue topics:
- The latest 'permission' and 'viral marketing' promotional tactics
- Innovation support associations: what services do they provide?
- B24B ('Business to 4 Billion: incubating businesses that solve problems for people at the base of the economic pyramid)
- Effective communications policies and practices (incl email management)
- Innovation tools: how and when they help
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Judy Marcure
CEO
Calibre Communications | |
Calibre Communications has offices in Sydney (HQ), Kyoto, Berlin and Washington DC.
Calibre's step-by-step workbooks can be used as stand-alone guides or in conjunction with one of Calibre's specialist courses.
Step-by-Step Project Management for the Strategic Design of Websites and Intranets will be invaluable to help you plan new, or re-design existing, sites or to help you develop online job tools.
A Step-by-Step Market Positioning Action Plan for Knowledge Organizations will help you develop a marketing strategy to position your organization for profitability, sustainability, and thought leadership.
Calibre's best-selling Marketing Scientific Results and Services: A Toolkit is available to newsletter subscribers at a 15% discount! Be sure to mention your subscription with your order. Download order forms here. Or contact us at Calibre Communications, PO Box 629, Avalon NSW 2107, Australia, Tel +61 2 99744892.
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