Targeted marketing and innovation support
for knowledge organizations

Welcome to Targeted marketing and innovation support: for knowledge organizations. As an innovation professional, you have received this quarterly newsletter because you have either participated in a Calibre activity or you have requested information from us or from one of our associates on marketing and innovation support. Subscribers get discounts to Calibre events and regular free work tools. If you do not wish to receive our innovation alerts, please unsubscribe below.

Great ideas on marketing innovation at Stanford Technology Ventures' REE Asia conference!

Calibre Communications will present an interactive session on great marketing ideas for knowledge organizations at the highly regarded Stanford Technology Ventures Roundtable on Entrepreneurship Education (REE) in Sydney, at 2PM on 19 June 2008 at Level 47, MLC Centre, 19 Martin Place, Sydney.

Award-winning science and technology marketing veteran, Judith L Mercure, will provide her ten favorite ideas for marketing technologies and R&D outputs for knowledge organizations in the USA, Europe and Australia. The session will offer the opportunity for discussion and for participants to share their own best ideas. Don’t miss this session and the opportunity to take away your own list of great marketing ideas! 
 

The Stanford Technology Ventures Program (STVP) hosts four annual international conferences for entrepreneurship educators. The Roundtables on Entrepreneurship Education (REE) are designed to stimulate communication and collaboration between business, science, and engineering faculty who teach high-technology entrepreneurship in universities around the world. The 2008 REE Asia is co-hosted by Macquarie University's Graduate School of Management in Sydney, Australia. For more information, see: http://ree.stanford.edu/ 
 

Valencia clinic looks at how new digital marketing tactics meet stakeholders' fast-changing needs

Effective Marketing Communications from Prospect to Client: A Project Management Approach, drew a capacity crowd of 22 participants to the Polytechnic University in Valencia, Spain, on 23 April.  The clinic's focus was on how best to meet the fast-changing information needs and increasing demands for interaction of clients and other stakeholders.

Despite their high reliance on digital media, websites and email, many knowledge organizations are not stategically using interactive tactics like search optimisation, blogs, wikis, podcasts, permission and viral marketing, among others, as part of their communications toolkits, to move prospects up the customer loyalty ladder.

How valuable was the clinic?  Most participants felt that what they learned was critical for their jobs. One commented: “We need to review our stakeholders ’interests and needs and create a better strategic marketing program!’ Another commented, “Our website could be much more strategic and interactive to meet our stakeholders' needs!”

For nearly a decade, often jointly with co-hosts in the USA, EU and Asia Pacific region,  Calibre Communications has offered science marketing clinics tailored especially to the needs of knowledge professionals. For information on Calibre Communications’ inhouse courses, useful workbooks and other publications, visit the website at www.calibrecommunications.biz.
 

Sharp sites:

Check out our suggested websites, e-bulletins and other onlne resources for marketing tactics and for knowledge professionals. This issue's tips:

• For a good example of how knowledge organizations do successfully use interactive digital media, see Stanford Technology Venture Program’s site: http://stvp.stanford.edu/
• Researchgate is a social network (like Facebook) for researchers, created by a US/EU team of scientists. It will help researchers find jobs, collaborators, funding, mentors, etc, at: https://www.researchgate.net/
• Manager’s Handbook is a collection of 80 free management courseware collections, some very good (eg Open University material) at: http://www.jobprofiles.org/library/guidance/managers-handbook-80-opencourseware-collections.htm
• Do your market and opinion research online and for free with blog search engines and bookmark sites, including Digg at http://digg.com/; or http://del.icio.us/ .