Calibre Commuincations: Ten Great Ideas for Marketing Innovation

Courses

Calibre Communications provides training courses for both strategists and operational staff in Research- and Technology-based Organizations (RTOs).

Ten Great Ideas for Marketing Innovation

A Calibre Communications Essential Skills Workshop

With the pressure on knowledge organizations to support industrial innovation more effectively and more creatively, it has never been more important to have staff skilled in knowledge and innovation management.

This one-day workshop consolidates innovation management experience and good practice into ten 'Great Ideas' for marketing scientific and technological innovation, backing up the methodological insights with case studies of how these initiatives were successfully applied in knowledge organizations in Europe, Australia, and the United States.

Course insights are communicated in an interactive format designed to give participants the opportunity to immediately trial and apply the methodologies to their own circumstances and organizations.

The workshop covers the following topics:

Marketing from the Inside Out: Five great ideas that can encourage the culture, ownership, and skills needed to help everyone in the organization market knowledge and technological outputs effectively. These include:

Educate: Skills Audits and Knowledge Marketing Clinics for Step-change Skill-building
Focus: Stakeholder mapping, consultation and planning
Focus: Competitor and market opportunity analysis
Inspire: Building and managing 'Wow' projects and teams
Inspire: KSI-driven job tools

Marketing from Prospect to Partner: Five great ideas to increase awareness of and interaction with potential partners, leading to profitable and enduring relationships.

Interact: Prospect-to-partner communications
Interact: Using digital, interactive media effectively
Interact and lead: Foresighting, community consultation and engagement
Lead: Thought leadership positioning
Grow: Market Challenge Workshops and follow-up with innovation partners

Enthusiastically received by participants at a recent prestigious Stanford Ventures Program Roundtable on Entrepreneurship Education as offering 'one of the most useful essential skills frameworks we have seen', 'Ten Great Ideas for Marketing Innovation' will give your staff and organization new directions to improve internal and external innovation management, delivered in a fun, enjoyable, and practical manner.

Calibre Communications Essential Skills Workshops are available as in-house courses or as a mixed participant course scheduled in a location near you. Contact us for more information at calibre.consulting@bigpond.com.

Course Facilitator: Judith Lydia Mercure, Director, Calibre Communications and Consulting